Integrating technology with Humanity as they describe it BeatsMusic.com is now live and ready to stream you the latest and greatest music, but not just any music, “the right music”.
Here is the full press release from Beats HQ:
Beats Music announced the new music streaming subscription service officially launches in the US on January 21, 2014. Developed and led by a team of executives that have spent their entire careers in service of music, fans, and artists– Jimmy Iovine, Dr. Dre, Luke Wood, Trent Reznor, and Ian Rogers- Beats Music brings fans and music lovers an unparalleled personalized and curated listening experience that answers two important questions: “What should I listen to?” and “what song comes next?”
“Popular music is created in bite size pieces, one song at a time – but most people need
more than four minutes to be truly satisfied,” said Jimmy Iovine. “It takes a highly curated,
uninterrupted sequence of songs to achieve a fulfilling music experience, where the only
song as important as the song you are listening to is the song that comes next.”
At launch, all music fans are invited to a free trial of Beats Music, after which a $9.99/month
subscription fee will apply. The service will be available on iOS, Android and Windows
Phone as well as via the web beginning January 21st. Fans can stream their music or
download to listen offline.
“Beats was created so people could hear the music the way the artists intended, but
speakers were just the first step,” said Luke Wood, President of Beats Electronics. “Beats
Music is the final piece in making that vision a reality.”
MUSIC CURATED JUST FOR YOU Beats Music features a vast catalog of more than 20 million fully licensed songs from all the major labels, including Universal Music Group, Sony Music Entertainment, and Warner Music Group, as well as all independent labels– managed and maintained by a team of music experts with hundreds of years of curatorial expertise. Led by radio programming vet Julie Pilat, the Beats
Music genre lead curation team includes:
• Former Pitchfork Media editor-in-chief Scott Plagenhoef
• Former digital content director at XXL Carl Chery
• Veteran Detroit radio music director Suzy Cole
• Recording Academy music blogger Arjan Writes
• Former Rhino Records A&R Director Mason Williams
• Los Angeles hip-hop radio personality Fuzzy Fantabulous
• Country music writer Ken Tucker
• Former Programmer of L.A.’s hugely successful Latino 96.3, Jerry Pullés
Beats Music also features a comprehensive collection of editorialized playlists from some of
the most well-respected music brands in the world, including Pitchfork, Rolling Stone, DJ
Mag, Country Weekly, Hot97/Power 106, among many others.
“Beats Music combines the emotion only a human created playlist can give you with the
best personalization technology can deliver, ” said Ian Rogers, Beats Music CEO. “With this
you get not just the music experience only a talented DJ or music expert can deliver, but
also the right one for you right now.”
Additionally, Beats Music will provide users with multiple ways to find the right song at the
right time by taking advantage of key features including:
• JUST FOR YOU: A personalized selection of albums and playlists delivered at
least 4 times a day to each user. Selections are delivered based on users’
musical preferences, time of day, activity, and additional cultural and
• THE SENTENCE: A continuous playlist compiled from users’ answers to four
specific questions about their location, their activity, their surroundings, and
their musical preference at that moment.
• HIGHLIGHTS: Beats Music editorial staff-recommend playlists or albums
compiled based on time of year, news, cultural milestones, and new releases
• FIND IT: An enhanced browsing function that lets users seek out playlists [and
individual songs] by genre, activity or curator.
Beats Music is committed to the principle that music has real value and will be acting
accordingly by paying the same royalty rate to all content owners major and indie alike,
while simultaneously providing a platform for fan interaction.
”Beats Music is based on the belief that all music has value and this concept was instilled
in every step of its development. We want it to be just as meaningful for artists as it is for
fans,” said Trent Reznor, who serves as Beats Music Chief Creative Officer. “We’re
committed to providing revenue to artists, while helping to strengthen the connection with
Through an exclusive deal with AT&T, Beats Music will be available to AT&T wireless
customers on a multiline account for $14.99 a month. AT&T and Beats Music make it easy
for families to enjoy the music they love all under one plan. Up to five family members
across 10 devices can access the Beats Music service and get their own personal music on
their own personal devices.
For a limited time, only AT&T wireless customers who subscribe to the family offer of Beats
Music get the first 90 days free. AT&T customers who don’t qualify for the family offer can
subscribe to Beats Music Individual for $9.99/month and will receive the first 30 days free.
Beats Music will also be available in AT&T stores and online at www.att.com/beatsmusic
on January 24, 2014.
“We’ve had a great relationship with Beats for years, and our expanded collaboration on
this break-through service addresses the challenges that exist with current music
subscription services today – lack of unique personalization and high costs to enjoy
premium music for the family,” said David Christopher, AT&T Mobility Chief Marketing
Officer. “Once again, we’re delivering the most innovative services to mirror the way our
customers live. AT&T developed an innovative plan that lets each member of the family
enjoy the music they love, as well as access to all that is unique about Beats Music – all at
breakthrough value on a premium wireless network.”
TARGET RETAIL PARTNERSHIP
Beats Music has selected Target, one of the largest music retailers in the country, as the
exclusive retail partner to curate playlists for the streaming service, and the only place to
purchase prepaid Beats Music gift cards. Target will curate a varied mix of music inspired
by the retailer’s rich heritage of music and entertainment offerings, as well as its spirited
brand essence. Beats Music prepaid gift cards will be available only at Target in
denominations of $10, $25 or $50, for guests who want to give subscriptions to friends and
family. As part of the partnership, Target will offer guests a free one-month trial of Beats
Music with any purchase made at the Electronics & Entertainment counter the week of Jan.
“At Target, music is an important part of our DNA, and we fuel our guests’ passion for it by
collaborating with top names in the industry to deliver exclusive music experiences,” said
Anne Stanchfield, divisional merchandise manager, Entertainment. “With this partnership,
Target joins an exciting list of expert curators to offer Beats Music listeners varied playlists
that reflect the significance of music to Target and to our guests.”
For more about Beats Music please visit the company site: www.beatsmusic.com
ABOUT BEATS MUSIC
Beats Music is a new kind of streaming music service that focuses on providing a
personalized music experience for each user through a unique blend of digital innovation
and musical passion.
Programmed by a trusted team of well-respected music experts with over 300 years of
experience across all genres, Beats Music delivers the right music for any situation, any
time, and any preference, personalized to your tastes. The result is an artist-friendly digital
music service that does more than simply offer access to music, but one that establishes an
emotional connection to it as well.
Beats Music was launched in 2014 through a unique collaboration between Interscope/Geffen/A&M chairman and Co-Founder/CEO of Beats Electronics Jimmy Iovine, legendary artist, producer and Co-Founder of Beats Electronics Dr. Dre and Beats Electronics President Luke Wood, led by CEO Ian Rogers and CCO, award-winning musician Trent Reznor of Nine Inch Nails. The company is privately held with offices in Santa Monica and San Francisco, CA